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Selling - Marketing Your Home Pricing Methods You can ask any price you want for your house. But your house won't sell until you find a buyer who agrees that it's worth the price you're willing to accept. Smart sellers know that although only one person sets a price, two people -- a seller and a buyer -- make a sale. Adverse factors outside your control (such as a glut of houses on the market, high mortgage interest rates, or dismal consumer confidence) may negatively affect your sale price. Even so, you don't have to passively let the real estate gods crush you -- quite the contrary. Here are proven ideas you can use to create demand for your house no matter how poor prevailing market conditions are. You can pick a price for your house in a hundred different ways, but in the final analysis, however, they're all variations of the pricing methods we discuss in the following sections. |